Decorly Privacy Policy
1. Introduction & Policy Scope
This Privacy Policy applies to Decorly (hereinafter referred to as “the App”), an AI-powered interior design application designed for iOS devices and distributed via the Apple App Store for users across the United States, European Union, and other global territories.
App delivers intelligent home renovation and space redesign services, enabling users to generate customized interior decoration renderings by uploading personal room photos. The App operates on a no-registration, no-login basis, with all core features fully accessible immediately after installation. This document complies with the latest Apple App Store Review Guidelines (including 2025 updated third-party AI data disclosure rules), General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and all applicable regional privacy legislations. It transparently outlines our data collection, processing, sharing and protection practices to safeguard user privacy rights.
2. Data We Process and Collect
We adhere strictly to the principles of data minimization, purpose limitation, and user autonomy. We only process data essential to deliver the App’s core services, and do not gather any unnecessary or sensitive personal information. All data handled by App falls into the categories below:
2.1 User-Submitted Visual Content
To facilitate AI-powered interior analysis, style transformation and 3D renovation rendering, users may voluntarily upload photographs of their indoor living spaces. These images are exclusively used to evaluate room layouts, structural features and existing decor styles for the sole purpose of generating personalized design previews.
The App does not actively detect, extract, or store any incidental personal details contained in uploaded photos, including facial imagery, personal belongings, residential identifiers, or other private sensitive content.
2.2 Anonymous Passive Device Information
To sustain stable App operation, optimize cross-device compatibility for AI rendering algorithms, resolve technical errors, and display standardized in-app advertisements, we automatically collect non-identifiable, anonymous device and system data. This information cannot be used to identify any individual user, and includes:
- Device hardware details: iOS device model, IDFV anonymous device identifier
- System configuration data: operating system version, default system language, screen resolution
- Aggregate geographic data: broad regional jurisdiction (country/region-level only, no precise GPS coordinates or specific location data)
2.3 Explicit Non-Collection Statement
App does not collect, store, or process account credentials, contact information, identity documents, precise location data, payment records, contact lists, full album access, biometric data, or any other sensitive personal data not explicitly listed in this policy.
3. Legitimate Purposes for Data Processing
All data processing activities are grounded in user consent and legitimate operational needs, with zero unauthorized or expanded usage. We process collected data solely for the following purposes:
- Core AI Design Service Delivery: Uploaded room images are processed via third-party AI systems to complete spatial analysis, decor style matching, and high-precision renovation rendering, delivering the App’s core functional service.
- App Stability & Compatibility Optimization: Anonymous device data is utilized to adapt algorithm performance across different iOS versions and device models, fix crashes and functional bugs, and ensure consistent user experience.
- Product Iteration & Experience Improvement: Aggregated, de-identified usage statistics support algorithm optimization, feature upgrades, and overall service quality enhancement.
- Non-Personalized Ad Serving: Anonymous device metadata enables third-party ad partners to display generalized, non-targeted advertisements, supporting free App maintenance and updates.
4. Third-Party Service Partnerships & Data Disclosure
In compliance with Apple’s 2025 updated App Store Guideline 5.1.2(i), we fully disclose all third-party data processing activities, including AI service collaborations. All external partners adhere to strict privacy compliance standards and data confidentiality agreements.
4.1 Third-Party AI Computational Services
App relies on professional external AI computing providers to power its image recognition, style conversion and virtual rendering capabilities. Prior to any data transmission, users provide explicit consent to authorize image data sharing. Uploaded room photos are transmitted in real time solely for completing rendering tasks.
Strict Data Protection Commitment: No user-submitted images will be retained for AI model training, commercial data mining, database archiving, or any purpose unrelated to the immediate design request. All transient image data is automatically purged upon task completion.
4.2 Third-Party Advertising Services
The App integrates authorized third-party advertising SDKs. Ad providers only access de-identified device data to facilitate ad delivery, fraud prevention, and anonymous industry statistics. No user photos or personal identifiable information is shared with advertising partners.
4.3 Prohibited Data Sharing
We will not sell, rent, trade, or disclose any user data to unaffiliated third parties, except when legally mandated by judicial authority, regulatory requirements, or applicable laws.
5. Data Retention & Security Safeguards
5.1 Data Retention Rules
User-uploaded images are processed in real time for on-demand rendering. Neither the App nor its AI service partners permanently store original photos or generated renderings on cloud servers. All temporary image data is automatically erased after the design session concludes.
Anonymous device operational data is cached locally during App usage and fully deleted when users close the App or uninstall the application, with no persistent server-side storage.
5.2 Security Protection Measures
We implement end-to-end data encryption for all transmission channels, paired with strict access control protocols, data monitoring systems, and confidentiality restrictions for internal staff and third-party partners. These technical and administrative safeguards prevent unauthorized access, tampering, leakage, or loss of user data, ensuring full compliance with international data security standards.
6. User Statutory Privacy Rights
Under the GDPR, CCPA, and other global privacy regulations, users hold full, enforceable data rights, including:
- Right to Transparency: Users may access clear details regarding how their data is processed, utilized, and shared.
- Right of Consent Control: Users may grant or revoke authorization for AI data processing and image transmission at any time.
- Right to Data Erasure: Users can clear local App cache or request deletion of anonymous usage data generated during App interaction.
- Right to Opt-Out: Users may disable ad-related data collection and tracking via iOS system privacy settings.
- Right to Complaint: Users reserve the right to submit inquiries or complaints to local data protection authorities if they believe our data practices violate privacy laws.
7. Apple ATT & Compliance Certification
App fully complies with Apple’s App Tracking Transparency (ATT) framework for iOS 14.5 and above. The App does not conduct cross-app or cross-device user tracking. All data collection, AI sharing and processing behaviors strictly align with Apple’s latest AI data disclosure and explicit consent requirements, meeting European and American App Store audit standards.
This App is intended for adult users. We do not knowingly collect personal information from minors under 13 years of age and comply with global children’s privacy protection regulations.
8. Policy Updates & Revisions
We reserve the right to revise this Privacy Policy periodically to reflect product upgrades, service adjustments, third-party service updates, and changes in legal or regulatory requirements. Revised terms will be published within the App with an updated effective date. Continued use of the App following policy updates constitutes user acceptance of the latest terms.
9. Contact Information
For any questions, feedback, consent withdrawal requests, or privacy-related inquiries regarding this policy and our data processing practices, please contact our support team via email:
Support Email: [email protected]